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  • UNITE Key Metrics For Innovation

    The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.
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    What the download contains

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    • The UNITE Key Metrics for Acceleration (Stage 4)
    • Success in innovation vs. Project Management
    • The UNITE Innovation Approach to provide context
    • Overview of the entire UNITE Business Model Framework helping you understand all components in context

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
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    Customers Reviews

    5 star
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    3 star
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    1 star
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    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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    Services in which we apply this model

    We successfully apply the models we created in our services
    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

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    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    As you develop your innovation idea, you need to work with metrics that allow you to focus on learning – hence their name «learning metrics». In Stage 4, we need metrics that help us focus on growth – the «growth metrics». The UNITE Key Metrics for Growth helps you understand which metrics to focus on as you build your business.

    How It Works

    The UNITE Key Metrics for Growth outline the three main categories of growth metrics: sales, customer, and financials.

    Within sales, we want to optimize customer conversion and retention, monthly revenue, and the customer acquisition cost (CAC).
    For customer metrics, we are thinking about what the total number of customers are, whether they are continuing to use your services regularly, what their lifetime value is (CLV = frequency of order times value of order), average revenue per user (ARPU), and the likelihood that they will recommend you to a friend.
    For financials, we want to focus on how fast we are going through money, operational efficiency, and profitability.

    In addition, the download package covers why the traditional project-management metrics do not work in an innovation context, and what to use instead.

    What is the goal of the model?

    Focusing on the things that matter. Measuring, experimenting and optimizing is just as important in Stage 4 as in the earlier parts of the process. Get everyone on your team on board with focusing on the things that matter and leverage data to make more informed decisions.

    8-step Change Process

    Once you’ve used the Horizon 2 Digital Transformation process to make a step-change to your Business, you need to bring this innovation ...

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    8-step Change Process

    Business Model Canvas

    A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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    Business Model Canvas

    Capability Map

    Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for…

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    Capability Map

    Growth-Hacking process

    The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

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    Growth-Hacking process

    Pirate Metrics Funnel

    The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach ...

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    Pirate Metrics Funnel

    Value Proposition Canvas

    The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

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    Value Proposition Canvas

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

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