UNITE Key Metrics For Innovation
The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The UNITE Key Metrics for Acceleration (Stage 4)
- Success in innovation vs. Project Management
- The UNITE Innovation Approach to provide context
- Overview of the entire UNITE Business Model Framework helping you understand all components in context
All key metrics clearly layed out and broken down
Helps you align internally and focus on the few metrics that truely matter
Helps you understand what to do when Project-Management measures do not work anymore
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
As you develop your innovation idea, you need to work with metrics that allow you to focus on learning – hence their name «learning metrics». In Stage 4, we need metrics that help us focus on growth – the «growth metrics». The UNITE Key Metrics for Growth helps you understand which metrics to focus on as you build your business.
How It Works
The UNITE Key Metrics for Growth outline the three main categories of growth metrics: sales, customer, and financials.
Within sales, we want to optimize customer conversion and retention, monthly revenue, and the customer acquisition cost (CAC).
For customer metrics, we are thinking about what the total number of customers are, whether they are continuing to use your services regularly, what their lifetime value is (CLV = frequency of order times value of order), average revenue per user (ARPU), and the likelihood that they will recommend you to a friend.
Within sales, we want to optimize customer conversion and retention, monthly revenue, and the customer acquisition cost (CAC).
For customer metrics, we are thinking about what the total number of customers are, whether they are continuing to use your services regularly, what their lifetime value is (CLV = frequency of order times value of order), average revenue per user (ARPU), and the likelihood that they will recommend you to a friend.
For financials, we want to focus on how fast we are going through money, operational efficiency, and profitability.
In addition, the download package covers why the traditional project-management metrics do not work in an innovation context, and what to use instead.
In addition, the download package covers why the traditional project-management metrics do not work in an innovation context, and what to use instead.
What is the goal of the model?
Focusing on the things that matter. Measuring, experimenting and optimizing is just as important in Stage 4 as in the earlier parts of the process. Get everyone on your team on board with focusing on the things that matter and leverage data to make more informed decisions.
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Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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