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UNITE Key Metrics for Innovation

The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.

All key metrics clearly layed out and broken down

Helps you align internally and focus on the few metrics that truely matter

Helps you understand what to do when Project-Management measures do not work anymore

What the download contains

  • The UNITE Key Metrics for Acceleration (Stage 4)
  • Success in innovation vs. Project Management
  • The UNITE Innovation Approach to provide context
  • Overview of the entire UNITE Business Model Framework helping you understand all components in context
What People Are Saying

Why we use it:

As you develop your innovation idea, you need to work with metrics that allow you to focus on learning – hence their name «learning metrics». In Stage 4, we need metrics that help us focus on growth – the «growth metrics». The UNITE Key Metrics for Growth helps you understand which metrics to focus on as you build your business.


The UNITE Key Metrics for Growth outline the three main categories of growth metrics: sales, customer, and financials.

Within sales, we want to optimize customer conversion and retention, monthly revenue, and the customer acquisition cost (CAC).
For customer metrics, we are thinking about what the total number of customers are, whether they are continuing to use your services regularly, what their lifetime value is (CLV = frequency of order times value of order), average revenue per user (ARPU), and the likelihood that they will recommend you to a friend.
For financials, we want to focus on how fast we are going through money, operational efficiency, and profitability.

In addition, the download package covers why the traditional project-management metrics do not work in an innovation context, and what to use instead.

What is the goal of the model?

Focusing on the things that matter. Measuring, experimenting and optimizing is just as important in Stage 4 as in the earlier parts of the process. Get everyone on your team on board with focusing on the things that matter and leverage data to make more informed decisions.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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