The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.
The package
The case
As you develop your innovation idea, you need to work with metrics that allow you to focus on learning – hence their name «learning metrics». In Stage 4, we need metrics that help us focus on growth – the «growth metrics». The UNITE Key Metrics for Growth helps you understand which metrics to focus on as you build your business.
The mechanics
The UNITE Key Metrics for Growth outline the three main categories of growth metrics: sales, customer, and financials. Within sales, we want to optimize customer conversion and retention, monthly revenue, and the customer acquisition cost (CAC). For customer metrics, we are thinking about what the total number of customers are, whether they are continuing to use your services regularly, what their lifetime value is (CLV = frequency of order times value of order), average revenue per user (ARPU), and the likelihood that they will recommend you to a friend. For financials, we want to focus on how fast we are going through money, operational efficiency, and profitability. In addition, the download package covers why the traditional project-management metrics do not work in an innovation context, and what to use instead.
The purpose
What is the goal of the model?
Focusing on the things that matter. Measuring, experimenting and optimizing is just as important in Stage 4 as in the earlier parts of the process. Get everyone on your team on board with focusing on the things that matter and leverage data to make more informed decisions.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
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