The Unite Overview Of Evolutionary Development Of People, Organizations & Culture

The Mindset Spectrum is the basis of our model of cultural transformation. It shows us how an individual’s mindset evolves as they grow and how humankind’s mindset has also evolved over the course of history. An innovation culture requires a green/teal mindset. This model is the key to understanding how to get there.
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What the download contains

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  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • Templates and inspirations for numerous group activities allowing you to work on your individual and collective mindset
  • The Mindset Spectrums with additional explanation how the individual and collective mindset evolves
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version

Appreciate your own maturity

Understand the evolutionary developments of people, culture, organizations & economy

Numerous activities ready to work with your team!

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Customers Reviews

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Culture & Organisation Change

Culture & Organisation Change

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Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

Because organizations tend not to pay attention to mindset, they do not have a robust framework for understanding how different mindsets lead to different outcomes.

We use the Mindset Spectrum as a tool to categorize different aspects of a group according to the different ways its members view the world. By doing so, we can identify the mindset behind our choices and actions and work to change it.

How It Works

As humans grow, they develop different cognitive and emotional capabilities that allow them to deal with increasingly complex and nuanced situations. As a result, we often see worldviews as natural and unchanging. But, we can break through to a new level when pushed by outside circumstances. This also happens as we grow up. It is also how societies and organizations evolve.

This model connects individual, group, organization, and societal growth across the spectrum from red to teal. This corresponds to an evolution from a focus on oneself to a focus on the integrated system, and from a focus on security to a focus on purpose.
This model informs the entire cultural development process outlined in How to CREATE INNOVATION.

What is the goal of the model?

Clarity about the roots of our behaviors. Without an integrated model that allows us to better understand our behaviors and how they impact fears, mindsets, communication, and structure, it remains difficult to understand how to change a culture effectively. That is why most cultural change is accidental. In order to take charge of our innovation culture, we need to connect the dots – and this is what this model allows us to do.

Evolutionary Drivers of Change

It may be cliched to say that change comes from within, but it is true in terms of changes in culture. It is almost always…

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Evolutionary Drivers of Change

Industrial revolutions

This ground-breaking model outlines the four waves of industrial and cultural revolution that human civilization ...

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Industrial revolutions

Paradigm shift

This important model helps you understand the paradigm shift in organization and leadership that needs to happen in order ...

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Paradigm shift

The Culture Canvas

The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

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The Culture Canvas

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Founder & Managing Director of Digital Leadership

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