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The Unite Overview of evolutionary development of people, organizations & culture

The Mindset Spectrum is the basis of our model of cultural transformation. It shows us how an individual’s mindset evolves as they grow and how humankind’s mindset has also evolved over the course of history. An innovation culture requires a green/teal mindset. This model is the key to understanding how to get there.

Appreciate your own maturity

Understand the evolutionary developments of people, culture, organizations & economy

Numerous activities ready to work with your team!

What the download contains

  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • Templates and inspirations for numerous group activities allowing you to work on your individual and collective mindset
  • The Mindset Spectrums with additional explanation how the individual and collective mindset evolves
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
What People Are Saying

Why we use it:

Because organizations tend not to pay attention to mindset, they do not have a robust framework for understanding how different mindsets lead to different outcomes. We use the Mindset Spectrum as a tool to categorize different aspects of a group according to the different ways its members view the world. By doing so, we can identify the mindset behind our choices and actions and work to change it.


As humans grow, they develop different cognitive and emotional capabilities that allow them to deal with increasingly complex and nuanced situations. As a result, we often see worldviews as natural and unchanging. But, we can break through to a new level when pushed by outside circumstances. This also happens as we grow up. It is also how societies and organizations evolve.

This model connects individual, group, organization, and societal growth across the spectrum from red to teal. This corresponds to an evolution from a focus on oneself to a focus on the integrated system, and from a focus on security to a focus on purpose.

This model informs the entire cultural development process outlined in How to CREATE INNOVATION.

What is the goal of the model?

Clarity about the roots of our behaviors. Without an integrated model that allows us to better understand our behaviors and how they impact fears, mindsets, communication, and structure, it remains difficult to understand how to change a culture effectively. That is why most cultural change is accidental. In order to take charge of our innovation culture, we need to connect the dots – and this is what this model allows us to do.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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