The UNITE Business Model Environment Canvas
You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger context in which you are operating.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Douglas Lines
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Business Model Environment Canvas
- The UNITE Business Model Canvas
- Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Business Model Environment Canvas in context
Clear visual representation of the most important external factors impacting your business
Understand the design constraints under which you are going to operate and see how you can even benefit from them
Integrates with the Business Model Canvas for an expanded view of your Business Model
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
You don’t innovate in a vacuum. Understanding the larger context in which you want to operate is crucial. This canvas allows you to visualize the different aspects of your business environment. Just as the Extended Business Model Canvas creates another layer beyond your Business Model, this expands your view even further to understand the external world you are operating in.
How It Works
The Business Model Environment tool is organized into two key areas: emerging trends and disruptive forces. These areas surround the Business Model Canvas because they are the factors influencing the Business Model you design. Unlike the Business Model itself, over which you have full control, external forces represent design constraints that you have to work with.
Using it is simple: Basically, you get to play the “what if?” game. Go through each of the areas and simply ask yourself the tough questions. For example, in the societal and cultural trends: “How is this key technology trend affecting us?” Or with regards to regulatory trends: “What will change when this new rule/legislation comes into effect?”
Using it is simple: Basically, you get to play the “what if?” game. Go through each of the areas and simply ask yourself the tough questions. For example, in the societal and cultural trends: “How is this key technology trend affecting us?” Or with regards to regulatory trends: “What will change when this new rule/legislation comes into effect?”
Understanding the design constraints on your Business Model is becoming even more important as the rate of change accelerates. If you don’t have a strong sense of the ways that your context is changing, you will not be able to anticipate and adapt fast enough to keep your business afloat.
What is the goal of the model?
Clarity on your operating context. The UNITE Business Model Environment Canvas will allow you to describe and analyze the design constraints for your business and identify opportunities for innovation in that environment.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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