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The UNITE principles of successful teams

The UNITE Principles for successful Innovation Teams builds on Google’s Project Aristotle, which outlines the main things a team needs to thrive. We have set this work in context, tied the team’s work to the other layers of the culture model, and demonstrated how the principles align with the Mindset Spectrum.

Understand the most important factors succesful teams have in common

Test how far your own team is compared

Learn about better ways of creating alignment and steering teams

What the download contains

  • The UNITE principles of working together
  • The UNITE Team Alignment Model
  • The UNITE Team Health Check
  • The implication of the paradigm and mindset shift on team structure and language
  • The UNITE Paradigm Shift in Organization & Leadership
  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
What People Are Saying

Why we use it:

As we think about creating a team culture that will promote innovation, we naturally think about values. What are the fundamental values that should serve as guidelines for how members of a team operate? This model, building upon Google’s five principles of flourishing teams, shows that we need to account for all of the aspects of the Mindset Spectrum when creating a comfortable and productive team. When we keep these guidelines in mind, it becomes easier to imagine rituals and processes that support them.


In 2012, Google embarked on a multiyear journey to discover the key factors contributing to a team’s success. They called the effort Project Aristotle, referring to the philosopher’s dictum that “the whole is greater than the sum of its parts.” Unsurprisingly, Google found that a thriving team had less to do with who was on it than with the atmosphere inside the team. They broke their conclusions into five basic categories. These categories map well onto the Mindset Spectrum. The most important principle is psychological safety. Do team members feel safe expressing their opinions, disagreeing with each other, and being themselves? Is there a punitive or an experimental ethos? After that comes dependability, clarity, meaningfulness, and impact. This demonstrates that none of the mindsets are better or worse than others. Instead, each is necessary to support the others. We’ve added “purpose” as the last principle because a teal mindset prioritizes not just that work gets done but that we are literally working on something purposeful.

What is the goal of the model?

Creating a safe and productive team environment. It is always easier to build structures when simple principles guide you. This tool uses data-driven research to outline the hierarchy of needs in a group so that we can use these guidelines as we build our culture.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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