The Unite Overview Of Evolutionary Development Of People, Organizations & Culture
The Mindset Spectrum is the basis of our model of cultural transformation. It shows us how an individual’s mindset evolves as they grow and how humankind’s mindset has also evolved over the course of history. An innovation culture requires a green/teal mindset. This model is the key to understanding how to get there.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Martin Permantier
entrepreneur, author and keynote speaker
Martin Permantier is a industry thought leader, coach, author and keynote speaker for value-based communication, marketing and culture change.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The UNITE overview of evolutionary developments across people, culture, organizations & economy
- Templates and inspirations for numerous group activities allowing you to work on your individual and collective mindset
- The Mindset Spectrums with additional explanation how the individual and collective mindset evolves
- The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
Appreciate your own maturity
Understand the evolutionary developments of people, culture, organizations & economy
Numerous activities ready to work with your team!
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Because organizations tend not to pay attention to mindset, they do not have a robust framework for understanding how different mindsets lead to different outcomes.
We use the Mindset Spectrum as a tool to categorize different aspects of a group according to the different ways its members view the world. By doing so, we can identify the mindset behind our choices and actions and work to change it.
We use the Mindset Spectrum as a tool to categorize different aspects of a group according to the different ways its members view the world. By doing so, we can identify the mindset behind our choices and actions and work to change it.
How It Works
As humans grow, they develop different cognitive and emotional capabilities that allow them to deal with increasingly complex and nuanced situations. As a result, we often see worldviews as natural and unchanging. But, we can break through to a new level when pushed by outside circumstances. This also happens as we grow up. It is also how societies and organizations evolve.
This model connects individual, group, organization, and societal growth across the spectrum from red to teal. This corresponds to an evolution from a focus on oneself to a focus on the integrated system, and from a focus on security to a focus on purpose.
This model connects individual, group, organization, and societal growth across the spectrum from red to teal. This corresponds to an evolution from a focus on oneself to a focus on the integrated system, and from a focus on security to a focus on purpose.
This model informs the entire cultural development process outlined in How to CREATE INNOVATION.
What is the goal of the model?
Clarity about the roots of our behaviors. Without an integrated model that allows us to better understand our behaviors and how they impact fears, mindsets, communication, and structure, it remains difficult to understand how to change a culture effectively. That is why most cultural change is accidental. In order to take charge of our innovation culture, we need to connect the dots – and this is what this model allows us to do.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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