The UNITE Principles Of Successful Teams
The UNITE Principles for successful Innovation Teams builds on Google’s Project Aristotle, which outlines the main things a team needs to thrive. We have set this work in context, tied the team’s work to the other layers of the culture model, and demonstrated how the principles align with the Mindset Spectrum.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE principles of working together
- The UNITE Team Alignment Model
- The UNITE Team Health Check
- The implication of the paradigm and mindset shift on team structure and language
- The UNITE Paradigm Shift in Organization & Leadership
- The UNITE overview of evolutionary developments across people, culture, organizations & economy
- The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
Understand the most important factors succesful teams have in common
Test how far your own team is compared
Learn about better ways of creating alignment and steering teams
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Innovation
We support organizations to grow their innovation capability globally.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Culture & Organisation Change
Culture is the #1 factor why transformations fail. We are make sure you are setup for success.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
As we think about creating a team culture that will promote innovation, we naturally think about values. What are the fundamental values that should serve as guidelines for how members of a team operate? This model, building upon Google’s five principles of flourishing teams, shows that we need to account for all of the aspects of the Mindset Spectrum when creating a comfortable and productive team. When we keep these guidelines in mind, it becomes easier to imagine rituals and processes that support them.
How It Works
In 2012, Google embarked on a multiyear journey to discover the key factors contributing to a team’s success. They called the effort Project Aristotle, referring to the philosopher’s dictum that “the whole is greater than the sum of its parts.” Unsurprisingly, Google found that a thriving team had less to do with who was on it than with the atmosphere inside the team. They broke their conclusions into five basic categories. These categories map well onto the Mindset Spectrum.
The most important principle is psychological safety. Do team members feel safe expressing their opinions, disagreeing with each other, and being themselves? Is there a punitive or an experimental ethos? After that comes dependability, clarity, meaningfulness, and impact. This demonstrates that none of the mindsets are better or worse than others. Instead, each is necessary to support the others. We’ve added “purpose” as the last principle because a teal mindset prioritizes not just that work gets done but that we are literally working on something purposeful.
What is the goal of the model?
Creating a safe and productive team environment. It is always easier to build structures when simple principles guide you. This tool uses data-driven research to outline the hierarchy of needs in a group so that we can use these guidelines as we build our culture.
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Team Structure
The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, ...
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The Culture Canvas
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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