The UNITE Horizons of Growth
The UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”
Learn how the UNITE Horizons of Growth apply to every organization and industry
Understand what is required to create success within each Horizon of Growth
Consider where you are in your organization, and what still needs to be done, in order to improve results

What the download contains
- The UNITE Horizons of Growth
- The UNITE Horizons of Growth Matrix (mapped against the Business Model)
- The UNITE Horizons of Growth “how to”: a deep breakdown along 25 criteria how to lead growth across each Horizon
- The UNITE Business Capability Map
- The UNITE Operating Model Canvas
- Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context
What People Are Saying
»To grow a seed, you need to give it the right kind of environment. The UNITE Horizons of Growth are a mental breakthrough and will help you set up your digital transformation and innovation initiatives for success!«

Prof. Dr. Markus Launer
International researcher & Professor for Service Management
»Understanding the context we are operating in is a key success factor. How to Create Innovation supercharged with the UNITE tools help us understand how to run our business in this intensely competitive world.«

Alexis Terré
Human Design Strategist
»The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!«

Armin van Boutaren
Innovation Project Leader
Why we use it:
Most organizations use the same approach to create systemic change as they do to make progress on their core operations. This does not work and is the root cause why innovations routinely fail. Every company grows in 3 separate horizons and each of those horizons has tools, processes, and mindsets that are unique them. This idea is at the core of How to Create Innovation.

HOW IT WORKS
Change operates in companies on three levels, or horizons. On the level of everyday business (Horizon 1), incremental improvements optimize and streamline systems. On the second level (Horizon 2), step-change transformation seeks to change one part of your business in a more significant way and manage the ripple effects which that creates in other parts of the business. The most significant level of change (Horizon 3) is innovation, which typically moves beyond the established business to create a totally new product or business model.
The UNITE Horizons of Growth outlines the necessary approaches, tools, management strategies, and goals for each horizon.
Using the UNITE Horizons of Growth supports you in achieving your goals in a number of key ways: it helps situate you in your specific context, it is pivotal to understanding what it specifically takes for growth to happen, it helps allocate funds among growth initiatives, and it reminds an organization that its tactics should differ according to what it is trying to achieve.
What is the goal of the model?
Managing growth across all 3 Horizons effectively. Most digital transformations and innovation initiatives fail because companies apply Horizon 1 approaches to a Horizon 2 or 3 challenge. As we show in How to Create Innovation, understanding the necessary distinction between these 3 Horizons of Growth is the prerequisite for success.
WHERE IT IS USED
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The Origin of this Model:
» How to Create Innovation «
How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
INSIDE


Benefit from Digital
Leaderships’ experience
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.

Founder & Managing Director of Digital Leadership