Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”
The package
The case
Most organizations use the same approach to create systemic change as they do to make progress on their core operations. This does not work and is the root cause why innovations routinely fail. Every company grows in 3 separate horizons and each of those horizons has tools, processes, and mindsets that are unique them. This idea is at the core of How to Create Innovation.
The mechanics
Change operates in companies on three levels, or horizons. On the level of everyday business (Horizon 1), incremental improvements optimize and streamline systems. On the second level (Horizon 2), step-change transformation seeks to change one part of your business in a more significant way and manage the ripple effects which that creates in other parts of the business. The most significant level of change (Horizon 3) is innovation, which typically moves beyond the established business to create a totally new product or business model. The UNITE Horizons of Growth outlines the necessary approaches, tools, management strategies, and goals for each horizon. Using the UNITE Horizons of Growth supports you in achieving your goals in a number of key ways: it helps situate you in your specific context, it is pivotal to understanding what it specifically takes for growth to happen, it helps allocate funds among growth initiatives, and it reminds an organization that its tactics should differ according to what it is trying to achieve.
The purpose
What is the goal of the model?
Managing growth across all 3 Horizons effectively. Most digital transformations and innovation initiatives fail because companies apply Horizon 1 approaches to a Horizon 2 or 3 challenge. As we show in How to Create Innovation, understanding the necessary distinction between these 3 Horizons of Growth is the prerequisite for success.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksCulture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
