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  • The UNITE Horizons Of Growth

    The UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”
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    What the download contains

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    • The UNITE Horizons of Growth
    • The UNITE Horizons of Growth Matrix (mapped against the Business Model)
    • The UNITE Horizons of Growth “how to”: a deep breakdown along 25 criteria how to lead growth across each Horizon
    • The UNITE Business Capability Map
    • The UNITE Operating Model Canvas
    • Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
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    Customers Reviews

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    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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    Innovation Services – Digital Leadership AG


    We support organizations to grow their innovation capability globally.

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    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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    Culture & Organisation Change

    Culture & Organisation Change

    Culture is the #1 factor why transformations fail. We are make sure you are setup for success.

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    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Most organizations use the same approach to create systemic change as they do to make progress on their core operations. This does not work and is the root cause why innovations routinely fail. Every company grows in 3 separate horizons and each of those horizons has tools, processes, and mindsets that are unique them. This idea is at the core of How to Create Innovation.

    How It Works

    Change operates in companies on three levels, or horizons. On the level of everyday business (Horizon 1), incremental improvements optimize and streamline systems. On the second level (Horizon 2), step-change transformation seeks to change one part of your business in a more significant way and manage the ripple effects which that creates in other parts of the business. The most significant level of change (Horizon 3) is innovation, which typically moves beyond the established business to create a totally new product or business model.
    The UNITE Horizons of Growth outlines the necessary approaches, tools, management strategies, and goals for each horizon.

    Using the UNITE Horizons of Growth supports you in achieving your goals in a number of key ways: it helps situate you in your specific context, it is pivotal to understanding what it specifically takes for growth to happen, it helps allocate funds among growth initiatives, and it reminds an organization that its tactics should differ according to what it is trying to achieve.

    What is the goal of the model?

    Managing growth across all 3 Horizons effectively. Most digital transformations and innovation initiatives fail because companies apply Horizon 1 approaches to a Horizon 2 or 3 challenge. As we show in How to Create Innovation, understanding the necessary distinction between these 3 Horizons of Growth is the prerequisite for success.

    3 Horizons Portfolio Allocation

    Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

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    3 Horizons Portfolio Allocation

    4 Strategic Perspectives

    This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central…

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    4 Strategic Perspectives

    Ambidextrous org-chart

    This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing…

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    Ambidextrous org-chart

    Business Intention

    This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

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    Business Intention

    Digitalization Building Blocks

    The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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    Digitalization Building Blocks

    Paradigm shift

    This important model helps you understand the paradigm shift in organization and leadership that needs to happen in order ...

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    Paradigm shift

    Perspectives on organizations

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    Perspectives on organizations

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    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

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    The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …

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