Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
The package
The case
Efficient assessment of strengths and assets. Firms are often not good at reflecting on their capabilities. Using a capability map provides a solid base to systematically assess your strengths. Understanding your capabilities is the ultimate prerequisite for dealing with them appropriately: where should you innovate? Where to cut costs?
The mechanics
The UNITE Business Model Canvas—an iteration of Alexander Osterwalder’s original canvas—lays out the key parts of your business, including the:
The canvas allows you to see how the different areas connect, and as you iterate one part, you can think through how changes there affect the other aspects of the Business Model. The UNITE Business Model Canvas condenses years of business school and management consulting practice into a single page, with some straightforward questions to help you fill in each section.
The purpose
What is the goal of the model?
An innovative Business Model. If you think of the revolution in transportation caused by Uber, or in hospitality led by Airbnb, you can see that it isn’t the product that changed, it was the Business Model. Your Business Model will need to grow alongside your product, and the UNITE Business Model Canvas enables you to plan and implement these changes.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Transformation Approach
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These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...
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This ground-breaking framework helps you understand where to innovate and where to cut costs.
Innovation Approach
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...
Transformation Approach
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You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...
Business Model
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...
Strategy
The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...
Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...
Business Model
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...
Value Proposition
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
