Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Ein Produkt ist immer nur so gut wie das Geschäftsmodell (BM), das es trägt – und die Entwicklung eines innovativen Produkts erfordert ein ebenso innovatives BM. Der Business Model Canvas ist ein einfaches visuelles Werkzeug, mit dem Ihr Team die zentralen Aspekte Ihres Geschäftsmodells konzipieren und iterieren kann.
The authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
The package
The case
Effiziente Bewertung von Stärken und Ressourcen. Unternehmen fällt es oft schwer, ihre Fähigkeiten wirklich zu reflektieren. Eine Capability Map bietet eine solide Grundlage, um Ihre Stärken systematisch zu bewerten. Ihre Fähigkeiten zu verstehen, ist die wichtigste Voraussetzung dafür, angemessen mit ihnen umzugehen: Wo sollten Sie innovieren? Wo lassen sich Kosten senken?
The mechanics
Der UNITE Business Model Canvas – eine Weiterentwicklung des ursprünglichen Canvas von Alexander Osterwalder – legt die zentralen Bereiche Ihres Unternehmens dar, darunter das:
Der Canvas zeigt Ihnen, wie die einzelnen Bereiche zusammenhängen, und wenn Sie einen Teil iterieren, können Sie durchdenken, wie sich Änderungen dort auf die anderen Aspekte des Geschäftsmodells auswirken. Der UNITE Business Model Canvas verdichtet jahrelange Erfahrung aus Wirtschaftshochschulen und Unternehmensberatung auf eine einzige Seite – mit klaren Fragen, die Ihnen helfen, jeden Abschnitt auszufüllen.
The purpose
What is the goal of the model?
Ein innovatives Geschäftsmodell. Denken Sie an die Revolution im Transportwesen durch Uber oder im Gastgewerbe durch Airbnb: Nicht das Produkt hat sich verändert, sondern das Geschäftsmodell. Ihr Geschäftsmodell muss mit Ihrem Produkt mitwachsen, und der UNITE Business Model Canvas hilft Ihnen, diese Veränderungen zu planen und umzusetzen.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Work with the inventors
Work with the inventors. Building on a wealth of experience. Increase your competitive advantage and work with industry thought leaders. We are here to help.
In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
Go further
The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …
Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.
Transformation Approach
The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...
Strategy
The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...
Transformation Approach
The UNITE Operating Model Canvas allows you to design your Operating Model purposefully, thinking about how each piece will support ...
Innovation Approach
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...
Business Model
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...
Innovation Approach
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...
Business Model
The scorecard gives you the most critical questions you need to challenge your Business Model. It will help you gauge ...
Understanding Context
You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...
Strategy
The Assessment of Strategic Moves shows us that risks increase with additional steps away from the current economic core ...
Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...
Value Proposition
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…
By subject
Every day
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
